I’m an art director turned UX designer and I freaking love it

I’m a 40 year old Ecuadorian with 15 years of experience working as an art director and 8 years working as a UX Designer.

I’m an effective communicator of conceptual ideas, with a high degree of visual literacy. I’m comfortable leading and collaborating with internal and remote teams to ensure projects with the highest level of quality. I’m obsessed with design consistency for layouts, color schemes, and typography. I have a deep experience working with design and marketing agencies.

I believe great design should be democratized and be more accessible. After 20 years in the industry, I have solved complex design problems, while maintaining a commitment to a user-centered design process and UX principles. I have helped start-ups increase venture capital valuations, optimize workflows, and expand their business.

MY
EXPERTISE

• UX/UI & Product Design
• Creative Direction
• Identity & Branding
• Product Strategy
• Website Design
• Web Development on Webflow / Squarespace

check my process

Sometimes I think I’m an Avenger

I know Kung-fu and I am an Ironman triathlete. My proudest moment was completing (surviving) the Ironman World Championship in Kona, Hawai’i, in 2012.
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Now my racing days are behind me. So I spend my free time riding my motorcycle, doing romantic walks in Target with my wife, eating (probably too much), watching movies, geeking out about comics, anime, and all things Star Wars, and training so I can eat some more.

I am Iron man

Experience

Amazon
— Senior Product Designer
Aug. 2021—Present
Publicis Sapient
— Lead UX
Oct. 2020 – Jul. 2021
Wemlo
— Lead UX
May 2019 – May 2021
Novae
— UX Designer & Art Director
Apr. 2018 – Jul. 2020
Everis
— UX Designer
May. 2017 – Jan 2018
Location Ventures
— Art Director
Sep. 2016 – Jan. 2018
City of Miami Beach
— Visual Communications Specialist
Apr. 2016 – Feb. 2017
NM+U Marketing Communications
— Senior Art Director
Oct. 2014 – Mar. 2016
Blanquier
— Senior Art Director
Mar. 2006 – Mar. 2014
De Picture @ Next Model Management
— Graphic Designer
Aug. 2005 – Feb. 2006
J&N Records
— Graphic Designer
Nov. 2003 – Jul. 2005

Always pass on what you have learned

I love sharing my expertise by doing design talks. I lead the Friends of Figma Miami chapter and I’m involved in the South Florida Design Community events. I believe sharing knowledge can help future designers enrich their learning.

Sentient Design: AI and the Next Chapter of UX

with Josh Clark

Retrospective and Chill: Navigating Your Professional Path

with Design Systems Team of Netflix